Businesses are always concerned with their bottom line, but when it comes to social media it’s not always clear how many Likes equal a dollar. At the same time, building a fanbase can be difficult, especially for people like plumbers, insurance brokers, and locksmiths who might have difficulty finding enough content to post.
Companies know that customer service is important, but a lot of businesses still haven’t formed a specific strategy for addressing online concerns and building social relationships. With 89%1 of U.S. consumers saying that they’ve gone to a competitor after a poor customer service experience, it’s clear that a business’s ability to listen to complaints and provide solutions is linked to its success.
Did you know that 90% of small businesses have Facebook pages, but that almost one-third of them have less than thirty-two fans? Building an engaged audience can be difficult, and for many local businesses, it’s the reason why they quit updating their pages long ago. In order to create a successful following on social media, every post needs to have value. Social Marketing focuses on the three elements that are most crucial in bringing more attention to a business’s profile: finding interesting content, discovering influential people, and creating deals.
Yes! Make a life for local businesses as carefree as cruising the Caribbean. From one tab, business owners can publish content to multiple social sites with the push of a button, utilize in-line conversations so the context of interactions isn't lost and schedule a post and “set-it-and-forget-it”.
Yes! Track growth across channels from one dashboard, monitor changes in Facebook, Twitter and Foursquare reach and see the growth in fans and followers from social campaigns